The Rawlings Sport Business Management program is intentional about creating a project-based learning environment that prepares students with the skills, network and real-world experience needed to compete in today’s job market. From the first semester, students work alongside experts both in the classroom and on the field.

Through extensive internship and professional industry experience opportunities, students work with partner organizations — including Rawlings Sporting Goods, St. Louis Cardinals, Missouri Valley Conference, Peak Sports MGMT, and 80+ other industry leaders — and gain valuable skills in sponsorship, sales, marketing, event management, data analytics, and more.

Our graduates are career-ready and equipped to make an immediate impact across the sport business industry.

The world of sport is so much more than the games played— marketing, promotions, and sales play vital roles. Maryville University’s Rawlings Sport Business Management program can turn a student’s passion for sports into a career they will love.

Students will gain an understanding of the sports industry through the lens of business, economics, finance, and communications, all while receiving a strong foundation in business management. Students also have the opportunity to gain hands-on experience through volunteer opportunities and internships with organizations such as Rawlings Sporting Goods, the St. Louis Cardinals, and the Missouri Valley Conference.