Reaching the World Through Marketing Campaigns
Develop the skills needed to create effective marketing strategies and connect organizations with their audiences through Maryville University’s Marketing program. Students build knowledge in areas including social media, digital media, marketing analytics, consumer behavior and project management while preparing for careers in today’s evolving business environment.
What sets the program apart
- Build foundational marketing knowledge through courses focused on modern business practices.
- Develop skills in social media, digital media, marketing analytics and consumer behavior.
- Learn how to create marketing strategies and campaigns for target audiences.
- Gain experience conducting marketing research and analyzing market opportunities.
- Explore opportunities to pair marketing studies with business analytics coursework.
Marketing Program at Maryville
Why students choose Maryville Marketing
Average Class Size
A dedicated team of life coaches helps you personalize your education
Career outcomes rate for Maryville graduates
Awarded in scholarships and aid last year
Ready to apply or want to visit campus?
We've made it easy: free transcript evaluation, quick admission decisions, and no application fee.
- Upcoming term starts:
- Fall 2026 Start Date: August 24
- Spring 2027 Start Date: January 11
What can I do with this degree?
A Marketing degree can prepare graduates for careers focused on promoting products, services and organizations. Marketing professionals use research, analytics, communication and creative strategies to understand audiences and develop campaigns.
Marketing skills are valuable across industries, with opportunities available in areas such as advertising, retail, professional services, finance, manufacturing and digital media.
Career Paths
(2024–2034) Marketing managers plan programs to generate interest in products or services and oversee marketing activities for organizations.*
Median annual wage for marketing managers.*
Estimated average annual openings for advertising, promotions and marketing managers, including replacement needs.*
*Source: Career statistics are based on current U.S. Bureau of Labor Statistics Occupational Outlook Handbook data. Employment outcomes vary based on experience, location, industry and other factors.
Earn Your Marketing Degree Online
Maryville also offers an online Bachelor of Science in Marketing, giving you the flexibility to develop skills in digital marketing, consumer behavior, analytics and business strategy from anywhere.
Want to learn more about our course offerings?
Detailed course descriptions and prerequisites are listed in our catalog.
How you can afford an education.
An investment in your future shouldn't be out of reach. Maryville offers multiple paths to reduce your out-of-pocket cost — and our team will help you find every one you qualify for.
Ways to Save
Estimated tuition cost breakdown
*Fees can include digital course materials and textbooks/lab materials.
**Estimated cost does not include room and board or meal plans.
Need help financing your education? Get in touch!
Our financial aid advisors are here to walk you through scholarships, grants, and aid options for the Marketing program.
Maryville is accredited.
Maryville University is accredited by the Higher Learning Commission (HLC), an institutional accreditation agency recognized by the U.S. Department of Education.
Honors & Rankings
Ranked among the best values in private colleges by Kiplinger's Personal Finance.
Ranked among “America's Top Colleges” by Forbes.- Ranked No. 1 in social mobility among private universities in St. Louis.
Named Best for Vets among colleges by Military Times.
Ready to take the next step?
Apply today, request more information, or schedule a visit to see if Maryville is the right fit for you.