Partnering to Create a New Class of the Finest in the Field.™
The Rawlings Sport Business Management program is intentional about creating a project-based learning environment that prepares students with the skills, network, and real-world experience needed to compete in today's job market.
Program Outcomes:
- Project-based learning from day one. You will work on real projects with industry professionals with organizations like Rawlings Sporting Goods, the St. Louis Cardinals, the Missouri Valley Conference, and Peak Sports MGMT.
- A degree grounded in business. Coursework connects sports to economics, finance, communications, and business management so graduates understand the full picture of the industry.
- Career opportunities with 80+ professional partners. Students gain hands-on experience through professional internships and professional industry experience opportunities with organizations like Rawlings Sporting Goods, the St. Louis Cardinals, the Missouri Valley Conference, and Peak Sports MGMT.
An Overview of Sport Business Management at Maryville
My experience so far in sports business has been really good. I've had a lot of opportunities. I've done a lot of volunteer work, done a lot of after school stuff, like going to WWE events, working with the Blues. Just having those opportunities to go out into the field and see how anything operates is really cool.
And I was lucky enough to interview Jamie Pollard, the director of athletics for Iowa State, about how they run, how they operate, and what advice he would give to me in pursuing my dreams of working in the sports business industry. Just being able to do all this as a freshman to me is really cool. Some opportunities I'm looking forward to in the future are definitely going to the Super Bowl and definitely going to the college playoffs. I like football a lot, and just having those opportunities to work with those events is something I'm really looking forward to.
Why students choose Maryville cyber security
Average Class Size
A dedicated life coach helps you personalize your education
Career outcomes rate for Maryville graduates
Awarded in scholarships and aid last year
Our Professional Partnerships and Connections
National Advisory Council
Made up of industry professionals from the St. Louis metro area and across the country, the National Advisory Council provides faculty with insights into the organizational needs of the industry, which results in a curriculum that gives students the prerequisites for success.
Meet the council membersOur longstanding partnership with Maryville University continues to evolve in positive ways to coincide with the exciting growth seen in the sports industry. Our involvement with the Rawlings Sport Business Management program is mutually beneficial — our employees serve as mentors to the next generation of sports business professionals, and the students gain invaluable, real-world experience through their classes, projects, and volunteer opportunities.
Ready to apply or want to visit campus?
Ready to apply or want to visit campus?
- Upcoming term starts:
- Fall 2026 Start Date: August 25
- Spring 2027 Start Date: January 12
What can I do with a degree in Sports Management?
The sports market in North America is expected to reach $100 billion by 2030. Our graduates are career-ready and equipped to make an immediate impact across the sport business industry.
Career Paths
Much faster than the average for all occupations, 2024–2034
Median annual wage for agents and business managers of artists, performers, and athletes (May 2024).
*Source: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook — Agents and Business Managers of Artists, Performers, and Athletes, May 2024.
Online Rawlings Sport Business Management degree
Earn your bachelor's in sport business management online with us. You'll develop proven skills and techniques to excel through experiential, market-relevant coursework backed by industry leaders in the business of sports.
How you can afford an education.
An investment in your future shouldn't be out of reach. Maryville offers multiple paths to reduce your out-of-pocket cost — and our team will help you find every one you qualify for.
Ways to Save
Estimated tuition cost breakdown
*Fees can include digital course materials and textbooks/lab materials.
**Estimated cost does not include room and board or meal plans.
Need help financing your education? Get in Touch!
Our financial aid advisors are here to walk you through scholarships, grants, and aid options for the sport business management program.
Maryville is accredited.
Maryville University is accredited by the Higher Learning Commission (HLC), an institutional accreditation agency recognized by the U.S. Department of Education.
Honors & Rankings

Ranked among the best values in private colleges by Kiplinger's Personal Finance.

Ranked among “America's Top Colleges” by Forbes.
Ranked No. 1 in social mobility among private universities in St. Louis.

Named Best for Vets among colleges by Military Times.
If you love sports, make it a career.
Join the Rawlings Sport Business Management program at Maryville University.
