The John E Simon School of Business introduced the new Financial Services major in Fall 2013. This major, as are all programs at Maryville University, is accredited by the Higher Learning Commission (HLC). However, Accreditation Council for Business Schools and Programs (ACBSP), our specialized accrediting organization, will not add any new majors to the list of accredited programs until the new program has been offered for two years, and its first students have graduated.
Finance is the study of financial markets and institutions, the valuation of financial assets, and the allocation of assets to achieve desired financial goals. Through financial services providers such as commercial banks, trust companies, financial partnerships, multi-line insurance companies, savings and loan associations, credit unions, stock brokerage firms, investment advisory firms and regulatory agencies, financial services professionals give customers the tools to achieve the successful allocation and management of financial resources. Financial services professionals are employed in a wide variety of occupations, such as financial services sales, financial planning, customer service, operations, portfolio management, bank branch operations and management, mortgage services, personal financial advisors and loan officers.
In the St. Louis region, which is recognized as a national center for the banking, finance and insurance industries, and in other major markets, there is a growing demand for financial services specialists. Maryville University, in response to local financial services providers actively seeking graduates with both financial services and marketing skills, is currently the only university in the region to offer a Financial Services major.
As a Financial Services major in the John E. Simon School of Business at Maryville, you will combine what is commonly thought of as “traditional finance” with relevant marketing skills that will allow you to market, sell and service products to customers. The development of these professional skills will give you a competitive career advantage as you enter the job market. In addition, we balance financial services and marketing education with a strong liberal arts education, focusing on technical competence, theory analysis and application, communication skills and cultural awareness.
Your experience as a Financial Services major at Maryville does not end in the classroom. Each Financial Services student will be required to participate in a senior year internship or project involving a local financial services provider and current events in the financial world. Currently, Maryville offers internships with local companies and financial services providers such as Edward Jones, Boeing, Scottrade, American Equity Mortgage and Energizer. In addition, Maryville has established a wide network of professional contacts with financial services providers such as Edward Jones and Scottrade. These associations can help you build professional contacts in the community before you graduate, allowing you to transition easily from the classroom to the professional world.
A graduate of Maryville University with a major in Financial Services should be able to:
- Recognize, discuss and explain financial principles and how those financial principles apply to the financial services industry.
- Demonstrate the financial planning process and describe and apply various financial instruments available to the personal financial plan.
- Compare and contrast the domestic and international financial markets and institutions and be able to evaluate their performance.
- Develop sales, marketing, leadership and networking skills and apply them to the financial services industry.
- Demonstrate proficiency in the use of the language of finance in both oral and written form, and illustrate knowledge of current events in finance, including ethical behavior in finance.
Financial Services as a Career
When you complete your bachelor’s degree in Financial Services, you will find that your combination of financial services and marketing skills are in demand by a wide range of employers, from commercial banks to investment advisory firms, government regulatory agencies or insurance companies, to name a few. Courses you will have completed at Maryville, such as Service Marketing, Internet Marketing, Sales Management, Professional Selling, and Leadership and Interactive Marketing, were specifically developed in response to requests by local financial services providers who find that graduates of traditional finance programs, while possessing the required financial skills, often lack the marketing skills necessary to sell and service products to customers.
Bachelor of Science in Financial Services
Business Core Requirements
All majors in the School of Business must complete a business core of 36 – 39 credit hours.
- ACCT 210 – FINANCIAL ACCOUNTING
- ACCT 211 – MANAGERIAL ACCOUNTING
- BUS 150 – BUSINESS COMMUNICATIONS (required of all freshmen entry students)
- BUS 280 – BUSINESS LAW I
- BUS 314 – OPERATIONS MANAGEMENT
- ECON 201 – MACROECONOMICS
- ECON 202 – MICROECONOMICS
- FIN 312 – PRINCIPLES OF FINANCE
- ISYS 100 – COMPUTER APPLICATIONS (or proficiency or ISYS 250, Business Processes and Systems)
- ISYS 241 – ELEMENTARY BUSINESS STATISTICS, or MATH 141 – ELEMENTARY STATISTICS
- MGMT 321 – PRINCIPLES OF MANAGEMENT
- MKT 360 – PRINCIPLES OF MARKETING
- BUS 491 – BUSINESS POLICIES (CAPSTONE)
NOTE: ALL MAJORS IN THE SCHOOL OF BUSINESS MUST TAKE A MINIMUM OF MATH 117 COLLEGE ALGEBRA.
Financial Services Major Requirements
Financial Services majors complete 30 credit hours in Financial Services courses, including 6 elective hours that allow students to focus on a more specific area of interest or proficiency.
- FIN-215 – Personal Finance, 3 credits
Studies the basic analytical tools needed for personal financial planning and decision making. Topics covered will include the monitoring and management of personal finances, protection of financial resources, financial investment and growth, and long-term financial planning.
- FIN-319 – Financial Institutions, 3 credits
This course examines the functions and practices of the major types of financial institutions in our economy. Students will learn about the major products and services provided by the various types of financial institutions. Students will understand the operations of – and the issues faced by – commercial banks, thrifts, insurance companies, mutual funds, pension funds, finance companies, ventures capital firms, investment banks, and brokerage firms. Students will also learn the basic functions of the Federal Reserve System.
- FIN-370 – Intermediate Finance, 3 credits
This is an advanced course in financial management of corporations. Topics include valuation techniques, risk and capital budgeting, capital markets, investment banking, long term debt and lease financing, common and preferred stock financing, dividend policy and retained earnings and international financial management. Emphasis will be put on current events in finance and the relationship between finance and the economy.
- FIN-415 – Securities Analysis/Investment Techniques, 3 credits
Students are introduced to financial investment alternatives, security markets, analytical techniques and portfolio objectives.
- FIN-421- Portfolio Management, 3 credits
A study of the practical management of portfolios containing varied financial assets, the course examines the issues in, and the procedures for, portfolio management. The emphasis is on personal portfolio management by individual investors. The course assumes a basic knowledge of securities and personal financial planning.
- FIN-430/ECON-430 – Money and Banking, 3 credits
This course helps students understand the functions of financial markets and the Fed in the economy. It covers basic concepts pertaining to the financial system and monetary policy. Students will understand the economics of money, the characteristics of various financial markets and instruments, and the functions of banks and similar institutions. Students will learn the basics of central banking in general and the Federal Reserve System in particular. After taking this course, students will understand the workings of the financial system and the goals and limitations of monetary policy; they will have a more informed perspective on the various issues surrounding the financial sector. – Cross-listed: ECON-430
- FIN-450 – Financial Planning Principles, 3 credits
This course involves the study of financial planning and the process involved in helping client’s determine and meet their financial objectives. Investment strategies and wealth management will be considered along with retirement planning and the transfer of an individual’s estate after death.
- FIN-491 – Internship/Project – Finance Senior Experience, 3 credits
Students will gain experience as an intern or will participate in a specialized finance project which relates directly to their career choice in finance. Emphasis will be put on current events in finance.
Pick two of the following:
- MKT-364 – Professional Selling, 3 credits
This course introduces personal selling; includes the sales call techniques used, sales strategy, the psychology of selling, and the roles of sales in the marketing and promotional mix.
- MKT-373 – Interactive Marketing, 3 credits
Interactive marketing systems use one or more advertising media to gain measurable response at any location. The resulting exchanges of money and addressable information are stored in a database as memory of the customer relationship in order to create a meaningful dialogue for future transactions. This course is designed to help students develop the knowledge, skills, understanding, and concepts necessary for the design and development of effective interactive marketing systems – mail, telemarketing, internet, social media, and direct response advertising: TV, newspapers, magazines, and etcetera.
- MKT-375 – Services Marketing, 3 credits
This course studies management concepts relating to the marketing of services for profit and not-for-profit organizations.
- MKT-470 – Sales Management, 3 credits
In the industrial/business to business market, the marketing plan is essentially delivered through the professional sales force. Sales management is a substantial activity in the overall economy. This course is designed to introduce the student to the principles of management as applied in sales management. How the sales management function contributes to the overall marketing plan is covered in the course.
- MKT-472- Internet Marketing, 3 credits
This course integrates the use of worldwide web technology, database marketing techniques, creative direct mail solutions, and other interactive marketing media to solve direct marketing problems.
- MGMT-487 – Leadership, 3 credits
This course studies the relationship of strategic leadership and decision making to organizational effectiveness.
If you’re interested in joining Maryville’s Financial Services program, you will need to meet the general admissions requirements for the University.