Rawlings Sport Business Management Summer Institute (Virtual)

Our Rawlings Sport Business Management summer institute can turn your student’s passion for sports into a home run career.

June 14 – 16, 2021

9 a.m. – 11 a.m. &
1 p.m. – 3 p.m.

Cost: $100


Our summer institute can turn your student’s passion for sports into a home run career.

June 14 – 16, 2021


student in Rawlings showroom with jason williams

Our summer institute can turn your student’s passion for sports into a home run career.

June 14 – 16, 2021
9 a.m. – 11 a.m. & 1 p.m. – 3 p.m.
Cost: $100


Rawlings Sport Business Management Summer Institute

Why Attend?

✓ You’ll be in contact with 36+ industry professionals
✓ You’ll have opportunities to work on real-world projects
✓ You’ll learn about the different careers that are in the sports industry


Day 1: Sport Marketing and Product Development
Day 2: E-Sports, College Athletics, Event and Facility Management
Day 3: Sport Entrepreneurship, Corporate Sponsorship, Ticketing and Data Analytics



Students should be entering their junior or senior year of high school in August 2021.


Registration fee is $100. Fee includes:

  • Live Interactive Zoom Sessions
  • Rawlings Sport Business Management Polo
  • Rawlings Sport Business Management Baseball

Registration Deadline: June 4, 2021

Monday, June 14
9 a.m. – 11 a.m. & 1 p.m. – 3 p.m.: Product Company (Sport Marketing & Product Development)
Tuesday, June 15
9 a.m. – 11 a.m. & 1 p.m. – 3 p.m.: E-Sports, College Athletics, Event & Facility Management
Wednesday, June 16
9 a.m. – 11 a.m. & 1 p.m. – 3 p.m.: Sport Entrepreneurship, Corporate Sponsorship, Ticketing & Data Analytics


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June 14 – June 16, 2021

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Virtual (Zoom)

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CJ Donegan“During my sophomore year in high school, I was fortunate enough to attended the RSBM Summer Camp and it was a once in a lifetime opportunity. I got to experience the business of sports up close and personal. I was exposed to professionals working in product development, professional sports, college sports and sports commissions. I was able to see all of the possibilities the industry had to offer and confirmed that sports business was the major for me.”
-CJ Donegan, ’20
Horizon League Athletic Conference

Bryan Williams“The RSBM Sports Institute that I attended going into my senior year of high school opened my eyes to all of the possibilities that were open to me through the program. What’s sets Maryville’s summer program apart from others is that there simply is no other program offered that can compete with the number of established professionals in the industry that you get to connect with and learn from.”

-Bryan Williams, ’17
Sports Marketing PepsiCo.


Maryville students working at the MVC basketball championships

Experiential based learning the fundamental base of the program. Students learn the theory in the classroom, put the theory to work in real-time projects and present those projects back to industry professionals.


Maryville's sports management degree students travel with Rawlings as marketing interns

Students explore diverse opportunities within the industry, refine career interests and build a resume all at once. Relationships with the Missouri Valley Conference, Rawlings Sporting Goods, PGA and others allow students unprecedented access and learning while working alongside industry professionals in the field.


Institute Structure

Morning: Industry learning, Faculty-led Breakout Sessions
Afternoon: Project-Based Learning with faculty, staff, alumni and current students focused on the morning topic

You will have the opportunity to hear from and interact with 30+ Sport Business Professionals from a variety of organizations including Tampa Bay Lightning, Learfield Sports Properties, Peak Sports Management, St. Louis Blues, St. Louis Cardinals, Rawlings Sporting Goods, St. Louis Sports Commission, Missouri Valley Conference, Illinois State Athletics, College of Charleston Athletics, Los Angeles Chargers, Mission Control GG, University of Arkansas Athletics, Houston Rockets, Aspire Group (Vanderbilt Athletics), Sports Marketing PepsiCo., St. Louis CVC and The Dome at America’s Center.



Jason Williams
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Jason Williams

Program Director, Rawlings Sport Business Management Program

Since 2008, Jason has been at the helm of the Rawlings Sport Business Management Program. He brings a wealth of knowledge and leadership to the program. Jason’s background includes stops in the athletic departments of Florida State and Boston College. Along with Art Chou, Jason developed the industry leading partnership this program has with Rawlings Sporting Goods. Jason is the lead instructor for Intro to Sport Business Management, Game Face: Selling in the Business of Sports and our capstone, Advanced Applications of Sport Business Management.


Daniel Schmidt
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Daniel Schmidt, MBA

Sr. Program Coordinator, Teaching Practitioner, Rawlings Sport Business Management Program

Daniel is a two-time graduate of Maryville University. After receiving his B.S. in Sport Management, Daniel spent five years with the St. Louis Blues of the National Hockey league in corporate sponsorship and facility operations. Daniel joined the program in 2014 and oversees many of the experiential opportunities that Rawlings Sport Business Management students take part in. Daniel is the instructor for the Rawlings Market Research and Development and Event and Facility Management courses within the program.


Larry Albus
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Larry Albus, M.S.

Instructor, Rawlings Sport Business Management Program

A long time teaching practitioner (2010) at Maryville University, Larry joined the Rawlings Sport Business Management program full-time in January 2020. Larry’s background has spanned the industry including areas such as collegiate athletics (Metro Athletic Conference and St. Louis University), brand marketing (Anheuser-Busch) and sponsorship and analytics (IEG). Larry instructs our sport promotions, corporate sponsorship, sport data analytics and sport finance courses in the program.


Art Chou
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Art Chou, M.S.

Rawlings Sport Business Management Program

Art Chou is currently GM-North America for Rapsodo, Inc. and founder and managing partner of Stadia Ventures. Art’s product development background led him to stops at Titleist/Foot-Joy, Golf Digest and Pixl Golf. Art was instrumental in developing the partnership between Rawlings and Maryville University during his time as Vice President of Product Development at Rawlings.



Maryville University Sports Business Management Logo
93% of graduates of the Rawlings Sports Business Management have careers in the industry within 6 months of graduation. Start your entry into the sports industry at our Summer Institute.