Theme One: Define and Proclaim the Maryville University Story

Goal One:

Develop the brand and communicate the Maryville promise.

  • Develop, design and test image and identity campaign.
  • Complete and implement a University Integrated Marketing Plan with identified audiences and messages to be delivered beginning with the 2007-2008 academic year.
  • Identify the promise of the University, illustrated through the stories of the institution and its people.
  • Strengthen our presence on the Internet as the primary tool for delivering the Maryville University story.

Goal Two:

Develop a culture of communication that uses internal and external vehicles to inform, share stories and celebrate.

  • Enhance the reputation of the University among external constituencies.
  • Strengthen relationships with alumni to help them become informed and engaged members of the University community.
  • Develop a public relations campaign for internal audiences.

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