Marketing – Program Features
Students in the senior experience course create a marketing plan, conduct research and analysis of the external and internal forces that shape market opportunities and develop marketing strategies directed at a target market.
Students are encouraged to join the Maryville Business Organization or participate in the Regional Business Council Mentoring Program to develop contacts with local businesses. The St. Louis region also has many organizations such as Direct Marketing Association, American Marketing Association and the Academy of International Business that regularly host valuable networking and professional development events.
Maryville is proud to work with numerous corporate and civic organizations in St. Louis and beyond through partnerships created in support of our academic programs and student opportunities. The list of the University's partners is long, impressive, and ever expanding: Rawlings, Mercy, St. Louis Public Schools, Parkway School District, Edward Jones, Northwestern Mutual, RGA, St. Louis Cardinals, St. Louis Blues, and Maritz, just to name a few.
Our partners provide students with opportunities to experience hands-on involvement in real-world projects, requiring them to hone market-ready skills even before they graduate. Students also experience a variety of work environments and develop a network of industry contacts through these partnerships, so Maryville graduates often have a competitive edge in the job market. In fact, many of our partners provide valuable internships—which can lead to full-time jobs with the firm or agency.