Learn and do – that’s the opportunity Maryville’s Communication program offers its majors. Students study the basics in the classroom and then practice what they’ve learned through a variety of opportunities ranging from real-world class clients to our online Maryville student news site, Pawprint. The three areas of emphasis within Maryville’s Communication major reflect the major areas of today’s media and communication environment:
- Strategic Communication – The combination of public relations, social media, advertising, and organizational communication responsible for creating and managing communication at all levels in companies and organizations.
- Applied Media Studies – Writing, editing, and designing communication messages for traditional and Web-based channels, with a strong emphasis on strategically using personal, social, and mass media to reach niche audiences. These Web-based and virtual communication messages and channels give form and substance to companies’ messages, images and reputations.
- Contemporary Journalism – Reporting, writing, and editing for today’s online and traditional media environments, including creating and developing new media outlets on the Web.
Each area of study contains a strong mixture of knowledge reflecting the academic side, and skills demonstrating the applied, professional side. Students complete a 24-credit hour core (eight courses and a portfolio defense) along with their chosen area of emphasis.