Master of Arts in Strategic Communication and Leadership Professional and Career Opportunities
The U.S. Bureau of Labor Statistics predicts strategic communication employment (specifically careers in public relations & integrated communication) will grow by 18 percent between 2010 and 2016, faster than average for all other occupations. This national data is reflected in the more than 1,400 job and career opportunities listed on two national strategic communication organizations’ websites: the Public Relations Association of America (PRSA) and the International Association of Business Communicators (IABC) (accessed December 20, 2009).
A survey of members in IPREX, one of the world’s largest networks of independent PR firms, found that 63 percent expect their revenues to increase in 2009, while just 6 percent anticipate a downturn. The IPREX survey also identified three anticipated drivers of growth: globalization; client investment, as more companies come to consider public relations as central to their marketing efforts; and new media, with increases of anywhere from 15 percent to more than 30 percent expected by 60 percent of participating firms. Public relations spending is expected to increase about 17 percent by 2016, compared with a 6 percent increase in advertising spending over the same time period. And in 2009, the average annual PR budget was $ 9.9 million for a publically owned company and $16.4 million for a government agency.