All organizations focus on customer
satisfaction - a critical factor in business survival and an
integral part of the marketing major. Marketing is a dynamic
area of study which must keep pace with the continual changes
occurring in global, social and economic systems. The program
at Maryville is designed to allow students maximum flexibility in
the area of marketing they decide to pursue. The business core
provides a strong general business base that is needed by
professionals in marketing who interact with every area of an
organization. After completing the two required marketing
courses, students may design the rest of their marketing major to
focus on the area that best meets their professional needs.
This includes courses in such areas as advertising, professional
selling, international
marketing and market research. Marketing concentrations are
available in Not-For-Profit, Retailing/Services, Sales
Management, and Marketing Communications.
Due to the nature of its
audience, the curriculum for the marketing major offered in
Maryville’s Weekend and Evening College format varies slightly from
the traditional undergraduate curriculum. The WEC general education
requirements retain the same focus and content but have different
course restrictions and credit hours as affected by the 3-4 credit
hour variances. Specific WEC major or minor requirements can be
found in any WEC office.
Graduate Business Program A Master of Business
Administration (more. . .) is offered within the John E.
Simon School of Business. The MBA program blends academic
study with professional experience in a curriculum that allows the
student to apply classroom concept to current employment activities.
Early Access Program Maryville's Early
Access Program (more. . .) lets you earn both a BS and MBA
by including twelve hours of graduate credit in your undergraduate
degree.
Flexible Scheduling The e-marketing program is offered during the day and through
Maryville’s Weekend and Evening College, meeting the educational
needs of traditional students, as well as working adults. As it has
for more than two decades, Maryville’s Weekend and Evening College
guarantees its students the same level and quantity of services that
are provided to all other students.
These services include: Academic
Advising Financial
Aid assistance Access
to computer labs and study rooms at all campus locations Internet
access to library and bookstore services
The need for marketing expertise is
shared by both industrial corporations and not-for-profit
institutions such as schools and hospitals. Graduates may find
employment opportunities in a wide variety of marketing situations
including product management, sales and sales management, physical
distribution, market research and direct marketing. Graduates
of Maryville's marketing program can be found in organizations such
as The May Company, United Van Lines, General American, DIMAC and
Maritz, Inc., in addition to many smaller businesses throughout the
St. Louis area. In addition, numerous internships are
available to provide the students with relevant work experience
prior to graduation. For more information, please
contact
Career Education.
Academic
Advising
