Diversity Awareness Partnership, Maryville University and St. Louis Cardinals Launch Diversity Double Play Awareness Campaign


August 28, 2013

Campaign features St. Louis Cardinals’ players Jon Jay and Adam Wainwright

St. Louis, MO – Diversity Awareness Partnership, the St. Louis Cardinals and Maryville University will distribute more than 2,500 posters to schools and businesses throughout the St. Louis metropolitan area to promote the value of diversity and inclusion.

Featuring No. 19 Jon Jay and No. 50 Adam Wainwright, the “Diversity Double Play” campaign was developed to encourage acceptance of individual differences while “using teamwork to shut out discrimination.”

When discussing the intentions of the campaign, Reena Hajat Carroll, Executive Director of Diversity Awareness Partnership, said, “The campaign is a great way to demonstrate collaboration and engage our entire community in a conversation about the need for diversity and inclusion.”

With this concept in mind, the St. Louis Cardinals seemed like the best choice to allow this campaign to have the greatest amount of relevance.

“Inclusion is a team sport that requires us all to participate,” said Michael Hall, Vice President of Community Relations & Executive Director of Cardinals Care. “We are proud to support this important effort to strengthen our community.”

Maryville University President Mark Lombardi said the posters and billboards will be well received as students return to school.

“These posters communicate a message of inclusion and diversity that Maryville embraces,” Lombardi said. “We are very pleased to work with the Diversity Awareness Partnership and the St. Louis Cardinals.”

Cisneros Design in Santa Fe, NM, designed the imagery for the “Diversity Double Play” campaign. The firm also provides services to Maryville University.

In addition to the poster series, the Diversity Double Play message will be extended to area billboards. Through August, this billboard is featured on Interstate 40 east; in September it will move to a location on Interstate 170.

Since 2002, Diversity Awareness Partnership has distributed awareness posters to St. Louis businesses and schools to raise awareness of cultural diversity and how differences make St. Louis a more valuable city. Since inception, Diversity Awareness Partnership, through their Diversity Sports Poster series, has partnered with St. Louis’s sports teams – the Cardinals, Rams and Blues – in addition to corporate sponsors. Previous sponsors include Wells Fargo Advisors and Microsoft. Maryville University is the primary sponsor for the 2013 campaign.

For more information on the Diversity Double Play campaign or to request a poster, visit dapstl.org.

 About Diversity Awareness Partnership

Diversity Awareness Partnership is a 501(c)(3) non-profit organization dedicated to promoting diversity in the St. Louis region around issues of race, religion, disability, sexual orientation and gender identity. We achieve our mission through youth programs, diversity training, community forums and diversity publications.

 About Maryville University

Founded in 1872, Maryville University is an independent, four-year, private university located in St. Louis, Mo. Designated by US News & World Report as the nation’s No. 1 over-performing university, Maryville offers more than 50 undergraduate majors as well as master’s and doctoral degrees.

 About St. Louis Cardinals

The St. Louis Cardinals (www.cardinals.com) are one of the most storied franchises in all of baseball.  Since they joined the National League in 1892, the Cardinals have won more than 9,300 games, 11 World Series Championships and 18 N.L. Pennants, 3 N.L. Eastern Division Titles, 8 N.L. Central Division Titles and 2 N.L. Wild Card Titles.  Over 40 former Cardinals players and managers are enshrined in the National Baseball Hall of Fame.

Reporters & editors: For more information, please contact: Antionette Carroll at the Diversity Awareness Partnership, acarroll@dapstl.org, 314.246.3145; or  Janet Edwards, Editorial Content Specialist, Marketing and Community Relations, 314-529-9347 (office), jedwards@maryville.edu, 314-249-7982 (cell).

 


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