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St. Louis Blue’s CEO Shares Marketing Plan with School of Business


April 11, 2008

Peter McLoughlin, chief executive of St. Louis Blue Enterprises, headlined the Maryville Talks Business lecture Tuesday morning in Maryville’s auditorium.

McLoughlin shared the St. Louis Blues captivating marketing campaign, “Whatever it Takes,” with an audience of students, faculty, and staff. McLoughlin explained how the new campaign was developed with the objectives of increasing ticket sales, motivate Blue’s fans, improving the relevance of the Blues in St. Louis, and improving customer service through ticket sales. The campaign has proved effective with a 60 percent increase in tickets sales, 40 percent increase in average game attendance, and increased television ratings by 86 percent since last season. The new campaign has also resulted in 20 sell-out games.

The annual Maryville Talks Business series is hosted and moderated by Dr. Pamela Horwitz, dean of Maryville’s John E. Simon School of Business.


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